The Anatomy of a Killer Sales Page Video


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All aspects of life today have caught up with the modern times’ technological advancements, and that includes marketing. This is why starting a sales page video has become a popular choice when it comes to marketing and selling products, ideas, or brands. Aside from the fact that almost all people are on the internet these days, a sales page video is in many ways more convenient than other forms of marketing. For one, a video is more accessible for many people to watch. It can be easily shared and watched without much effort. Second, videos generally work better compared to printed materials; it is far more likely for someone to finish watching a video than to read through a whole leaflet.

If you found those reasons convincing enough, you might now be thinking of starting one yourself. However, you might be asking the same question that many others have in mind: how? Worry not, for creating a sales page video is easy if you know what you will need and what you have to do. Below are some guidelines for you as you start your own sales page video.

Video Basics: Cameras and Video Editing Software

To start off, you must have the proper materials for creating your video. Since you want your video to look as attractive and professional as possible, it is essential to pick the best camera for shooting. While DSLR cameras can easily do the job, it need not be that costly to achieve your desired result. Some of the cameras you might consider are Nikon Coolpix 1820 ($226.95) or Canon Powershot Elph 340 HS ($199.99), both of which can keep up with the video quality of a DLSR’s.

You may also consider using webcams. Webcams are generally cheaper than regular cameras, but the problem with them is the fact that webcam settings are not as adjustable as a regular camera’s. However, an excellent picture quality and a prepared backdrop can remedy this. There are many choices for webcams; Logitech products are generally better than most yet pricier (but still way cheaper than regular, non-webcam cameras). You may check out Logitech C920 ($65.57). Using the latest iPhones’ cameras can also be a good choice if you are really tight on budget.

Remember: a good quality video, if poorly edited, is just as bad as a low quality one. How you edit and put your clips together will create an impact on your viewers, so it is important that you also choose the most suitable video editing software for you. Pinnacle Studio 16 Ultimate ($114.99) is perhaps one of the most widely used and easiest video editing programs, but it is also one of the priciest. Inexpensive alternatives include Corel VideoStudio Pro X6 ($49.99), AVS Video Editor ($59), and iMovie ($79) for Mac users. The three cover all the basics of video editing and are very easy to work with. You might need to get used to editing with a particular software so that the video editing process becomes much faster and smoother.

Shooting Your Video

Shooting the video itself is perhaps the most crucial and laborious phase in the process. It requires a lot of patience, practice, and trials and errors before you can achieve the kind of video that you have in mind.

Before anything else, you will need to ready yourself as you face the camera and do the talking. How exactly you should act and what to say in front of the camera would depend on the target market you are shooting for. You may prepare a script or guide that you can follow, or if you are a very skilled speaker, you may choose to do it impromptu and naturally. It is suggested, however, that you at least prepare a simple guide or outline of what you will need to cover so that you do not miss out on the important points and details. Keep in mind as well that your delivery must be compelling and persuading, but at the same time very brief, so you will not end up with a video that is too long to finish watching.

Another problem you might encounter is looking for a good background for when you shoot your video. However, this need not be a burden; go the minimalistic route by finding a plain colored wall, preferably white, or if you’d like, you can hang a cloth backdrop on the wall.

Nevertheless, backdrops are actually not necessary. With lighting, you will need to experiment through trial and error to find out what works best for your video. You can try different lamps of varying shades and brightness in different positions. It would also help to adjust the settings of your camera so that the focus is on you, the speaker, while the rest of the background is blurry. This technique makes sure that the attention of the viewers is on you and what you are saying. How to change the settings would depend on the camera that you will use.

Headlining and Writing for Your Page

Do you still need text for your sales page if it’s a sales page “video”? Not necessarily. Some sales page video actually just have videos on the page. However, think of the advantages of having an attractive headline and a short text that will give your potential buyers a heads-up as to what the video is all about. Moreover, because text is the first thing to load, your viewers will have something to read while they wait for the video.

It is for this reason that the text and headline of your page can be important, for it may keep the interest of your viewers. The key is to keep them interested and focused so they go through the whole video. Do not give away everything about your product via text – the video will provide most of the sales information - but give them a taste of it. You may think of a catchy tagline, write about your unique selling point (USP), or write something that can arouse curiosity. Whatever your style is, make sure that it is persuading enough to make them click that play button.

Starting Your Sales Page Video Right

There are other things that might help you as you try sales page videos yourself: you can research and read about videography (specifically working with the camera that you have) and sales page templates. You may also watch and learn from other peoples’ sales page videos. Of course, it requires a lot of practice, time, and perseverance to master these things, but keep these guidelines in mind, and you are off to a good start!


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